Welcome to Project M.e.d.i.a.

Media Effects on Development from Infancy to Adulthood

Project Media is a research study conducted by Brigham Young's School of Family Life in Denver, Colorado. The purpose of the project is to examine how media influences children throughout their lifetime. Children born today are called "Digital Natives." This means that this generation of children experiences media in a different way than other generations. They grow up with the Internet, portable media devices, and information at the touch of a button! No research has examined the long term effects of being a "Digital Native" and living in this new media environment. The aim of Project M.E.D.I.A. is to study a group of children over a number of years to examine how their media use influences their attitudes and behavior.